Why WordPress Website Maintenance is Key to a Successful Website
You know software, right? Whether it’s Windows, Office, iTunes or iOS, they all need updating. Update requests pop up on your computer what seems like continuously. And just like most other software, your website software needs updating too to keeping it working properly. That’s where WordPress website maintenance comes in.
Avoiding website maintenance is like not maintaining your car. You leave it, and leave it, and before you know it it’s in the garage for a week and costing you a fortune. Well, the same process is true for your website. Your WordPress website should always be performing optimally, ready for customers and presenting your business in the best possible way.
WordPress Websites Are Not “Set and Forget”
If you don’t have website maintenance carried out monthly things will eventually go wrong. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. What tends to happen is you find out from a potential customer who calls or emails you that there’s a problem. But what about the ones that weren’t so kind or keen. Unnoticed website issues and downtime can lose you customers and sales!
The Benefits of WordPress Website Maintenance
Many people don’t realise the benefits of WordPress website care plans:
The website performance, it’s load time, downtime and uptime, is all dependent on the WordPress software and plugins functioning as they should (and on the most recent version).
The website growth, it’s content, analytics monitoring and design changes, are all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
WordPress Website Maintenance Workflow
At WPMaintenance.Love we take great care to first backup your website, and check your website for any issues after our updates. Our software keeps a record of the plugins we update so if there is ever an issue we can see what plugin version was changed and can roll it back. If in the event we ever catch a plugin issue, we address it before you ever know there’s a problem. Also, included in our maintenance report are the performance and security scans we run that will tell you the speed your website loads (which is an important search engine ranking factor) and the security status of your website.
“Your website is crucial to your business. Give it the love it deserves.”
Dangers of Do It Yourself Website Maintenance
Maintaining your WordPress website yourself could cost you more than you may think. If you perform an update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be very difficult to know what changed and how you should resolve the issue without restoring a very old backup (and possibly losing content changes, sales orders, contact entries etc. that have happened since the backup).
A Website Costs More to Fix Than Maintain
Inexperience and neglect can damage the look and functionality of your website (and consequently the image of your company and brand). When issues arise, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can pay the sometimes-hefty price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular MOTs help keep your car running properly, regular website maintenance helps keep your WordPress website running properly.
Call in a Professional
Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your website properly you are saving potential lost sales or leads.
If you’re interested in securing a WordPress care plan for your website, contact us to learn how we can keep your website in proper working order, and give you peace of mind.